Monday, 4 November 2013

Top 5 most stupid Father’s day gifts

Father's Day means honouring fathers and celebrating fatherhood, paternal bonds, and the influence of fathers in society.

Father's Day was inaugurated in the United States in the early 20th century to complement Mother's Day in celebrating fatherhood and male parenting.

After the success obtained by Anna Jarvis with the promotion of Mother's Day in the US, people wanted to create similar holidays for other family members, and Father's Day was the choice most likely to succeed.

But nowadays everything is about money, shops and services of all kinds want to sell more and more and they use more and more aggressive campaigns to make people buy. They use all possible or impossible events to make a reason for their advertisements and they try to make us feel that we have to buy presents to our loved ones. The Father’s day is also one of the victims of business.

This year I’ve got impression that the Father’s day is just some kind of marketing joke. During last 5 days I have seen different advertising shots on TV or poster or pages in press representing staff which should be suitable as “Father’s day present”. It makes me think if somebody could really be so stupid to 1. create the idea of the “suitable present” and 2. to buy it.

Here is my top 5 list of non-sense Father’s day presents (I’ve seen in advertisements)

5. Home slippers

I guess it is better to forget the day at all then to give home slippers.

4. Men underwear

I cannot imagine honouring my Dad with a package of underpants and it doesn’t matter if it is Calvin Klein since it is my Dad! Is the meaning of the advertisement honouring my Dad’s male organ with contributed to my birth?

3. Nature medicine

Nature products like dietary supplements are always very sensitive and it not a suitable gift at all. If I will give to my Dad e.g. some medicine for better memory, joints or blood pressure, how should he interpret it? And I don’t speak about the nature product for better sexual life (to my Dad? Common!)

2. Heavy tools

It is totally out of scope. Imagine giving your Dad for example chainsaw or mower. Especially in case he doesn’t own any land or wood. But everything is possible in the world of business

1.  (Winner) Medical examination

Can you imagine this: you give your Dad an envelope so he thinks that inside is some kind of nice picture, photo of your Dad with you in a frame or something… But no! There is a card with strange logo and text saying: ”Welcome to our private clinic, our specialists are ready to examine you. This is a gift voucher of value 200€” Ouch! Shouldn’t it be better to spend the 200€ in a luxury restaurant eating some delicious food with your Dad? If you don’t; I’m nearly 100% sure that your Dad should prefer the restaurant!

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