Father's Day was
inaugurated in the United States in the early 20th century to complement
Mother's Day in celebrating fatherhood and male parenting.
After the success
obtained by Anna Jarvis with the promotion of Mother's Day in the US, people
wanted to create similar holidays for other family members, and Father's Day
was the choice most likely to succeed.
But nowadays
everything is about
money, shops and services of all kinds want to sell more and more and they use more
and more aggressive campaigns to make people buy. They use all possible or
impossible events to make a reason for their advertisements and they try to
make us feel that we have to buy presents to our loved ones. The Father’s day
is also one of the victims of business.
This year I’ve
got impression that the Father’s day is just some kind of marketing joke.
During last 5 days I have seen different advertising shots on TV or poster or
pages in press representing staff which should be suitable as “Father’s day
present”. It makes me think if somebody could really be so stupid to 1. create the
idea of the “suitable present” and 2. to buy it.
Here is my
top 5 list of non-sense Father’s day presents (I’ve seen in advertisements)
5. Home slippers
I guess it
is better to forget the day at all then to give home slippers.
4. Men underwear
I cannot
imagine honouring my Dad with a package of underpants and it doesn’t matter if it
is Calvin Klein since it is my Dad! Is the meaning of the advertisement
honouring my Dad’s male organ with contributed to my birth?
3. Nature
medicine
Nature
products like dietary supplements are always very sensitive and it not a
suitable gift at all. If I will give to my Dad e.g. some medicine for better memory,
joints or blood pressure, how should he interpret it? And I don’t speak about
the nature product for better sexual life (to my Dad? Common!)
2. Heavy
tools
It is totally
out of scope. Imagine giving your Dad for example chainsaw or mower. Especially
in case he doesn’t own any land or wood. But everything is possible in the
world of business
1. (Winner) Medical examination
Can you
imagine this: you give your Dad an envelope so he thinks that inside is some
kind of nice picture, photo of your Dad with you in a frame or something… But
no! There is a card with strange logo and text saying: ”Welcome to our private
clinic, our specialists are ready to examine you. This is a gift voucher of
value 200€” Ouch! Shouldn’t it be better to spend the 200€ in a luxury restaurant
eating some delicious food with your Dad? If you don’t; I’m nearly 100% sure
that your Dad should prefer the restaurant!
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